![]() A lot of people are doing it, including famous artists and entrepreneurs. The picture carousel that appears at the top is a good example of a Knowledge Graph result.Īpart from widening your own personal knowledge base, you can also take advantage of the Knowledge Graph to get more search traffic to your site.Īll you need is a spark of an idea about how to create better content and engage with your target audience via the Knowledge Graph panel. To make your learning easier, just go to Google and search for “what is the knowledge graph?” The answer is displayed right there – and that’s also what the Knowledge Graph does.Īs an example: go to Google and type “famous actors” into the search box. With the knowledge graph, users can get information about people, facts and places that are interconnected in one way or the other. More specifically, the “ knowledge graph ” is a database that collects millions of pieces of data about keywords people frequently search for on the World wide web and the intent behind those keywords, based on the already available content. So, then, what exactly is the Knowledge Graph? It’s Google’s systematic way of putting facts, people and places together, to create interconnected search results that are more accurate and relevant. It’s part of the Google mission statement:Įvery Google algorithm update is built to help Google achieve its mission statement. Google’s goal is to provide accurate information in response to users’ search queries, within the shortest possible time. Getting Started with Google Knowledge Graph That’s what helps Google continue to be the most formidable search engine in the world. ![]() Trust me on this: Google actually needs your web page to rank highly, maybe even more than you need to improve your search performance. When your site gets more search users, Google will be better able to extract powerful and accurate data about the users. How? By figuring out exactly what your topic is, who your target audience is and how to connect their searches with the right information.Īs long as you can do that consistently, Google will send you more traffic. Help Google Build a Knowledge DatabaseĪs a content marketer and blogger, you have a responsibility to make the World wide web as useful as possible. But, this is not a new concern for the search giant – it’s the same objective Google’s held from the very beginning. This is the reason why Google is so passionate about mobile users and their search queries. The search engine is primarily designed to collate data about everything possible and to make it available quickly and easily, no matter what platform the searcher uses Most people know that Google is an advertising company, specializing in AdWords PPC. Google algorithm updates – including Panda, Penguin, Pigeon and Hummingbird – aren’t designed to destroy your site rankings, but to help realize Google’s goal: to build a knowledge database that people can access easily, through the search engine, wherever they may be. Google is building the largest warehouse of knowledge in human history – and it’s doing it with your help.Īuthoritative sites, such as Wikipedia, CIA World Factbook and Freebase are all sources used by Google to gather data about people, events, animals, events, history and other topics.
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